“Don’t tell me. Tell Alfie.”
Alfie is an AI household manager for Indian homes. Message it on WhatsApp and it takes care of the groceries, the cook, the vendors, the bills and the meals — then reports back in one line.
The mental load of running a home is endless. Alfie absorbs it — inferring, planning, coordinating with your staff and vendors, and acting — so you don’t have to think about the chores.
Tracks what’s running low and reorders before you notice — from your usual kirana or quick-commerce.
Coordinates the cook, handles leave and cover, and shares the day’s menu — in their language.
Finds and books the plumber, electrician or AC service, negotiates and follows up on WhatsApp.
Watches due dates and prepares payments for your one-tap approval. Money never moves without you.
Plans meals around your family’s preferences and what’s in the kitchen, and briefs the cook.
The small running-around of a home — arranged, chased and closed, with a one-line update to you.
No app to learn, no forms to fill. You speak or type in plain language — English, Hindi, or a mix — and Alfie does the rest.
“We’re out of milk,” “book someone to fix the geyser,” “what’s for dinner?” — however you’d say it.
It plans, checks with your staff or a vendor, asks you only if a real decision is needed, and acts.
A short, calm confirmation of what’s done — never the back-and-forth in between.
Alfie is a product of Gruham Hospitality Private Limited, an India-based company building thoughtful, service-led technology for the modern Indian household.
Our promise is simple: run the home so the household never has to think about, discuss, or coordinate a chore again — with the discretion and competence of a good butler.
Alfie communicates with you over WhatsApp to help run your home. To do that, it processes the information you share — your name, household details, and the messages you send it.
For any privacy request or question, write to us at the contact details below.